Graphic design, in a nutshell is visual communication, solving problems through the use of space, images and type. Designs are made to communicate ideas and message to target audiences. Graphic design is evident in everything you see on a day to day basis – identities (branding and logos), publications (newspapers, newsletters, magazines, annual reports and books), print advertisements, posters, signage and product packaging.
Look round you when you’re next in the supermarket and pick up an item and look at it. The type, colours used, images and shapes have all been designed and composed to make that product appeal to customers, such as yourself.