When it comes to your business, your ‘brand voice’ needs to come through crystal clear.
I had a meeting with a new client of mine last week and it got me thinking. As I sat listening to Kathryn tell me about what she does and her business goals, I discovered she had an amazing sense of humour. She was quirky, elegant and entertaining.
Every piece of content you publish needs to have a brand ‘ voice’. This is the soul of your business. So for Kathryn, her brands voice needs to be just that – quirky, elegant and entertaining.