This week I’ve been working with a Virtual Assistant to rebrand her business.
Her current business name means she’s getting phone calls from people asking if she sells stationary suppliers, photocopiers etc. This exactly what you want, plus it goes to show that her current branding is giving out completely the wrong message.
After an in-depth conversation we’ve decided to rebrand her, using her name and a simple strapline – ‘freelance secretary’. This means the new branding that we put in place will be selling her skills, her services and her as a person.