There is inspiration all around us – in nature, places and in history and cultural traditions. And in the different seasons as well. We just have to be open to see it.
Autumn has arrived in the UK and I love this time of year.
The leaves are starting to turn colour and gently float down to the ground. The temperature is erring on the chilly side, which means the cosy knitwear can come out and no doubt the pumpkin spiced latte’s and yummy orange hot chocolates will be available very soon, if they aren’t already.
There’s just something so cosy, warm and comforting about Autumn – it’s definitely my favourite season. I recently posted on social media about this and found there are a lot of Spring fans out there – the promise of refreshment and renewal, which is also really lovely.
If your business were in tune with a season, which would it be for you?
So even though I love Autumn personally, aesthetically my business isn’t in line with Autumn. Autumn brings lots of cosy, warming colours – oranges, browns, reds, creams, greens and navy. I am a HUGE navy fan – my brand is all over that, and I personally love navy and I’m constantly wearing it too – but the way I use navy in my brand, it doesn’t have that ‘autumnal feel’ and actually it has a more clean, spring feel – clean lines, crisp and clear.
Autumn also brings beautiful textures and patterns.
Cosy chunky, woollen knits. Tartan and checks. Water droplets, leaves, tree bark and conkers. Warm and intricate florals, pumpkins and even leopard print.
All these sources of inspiration can influence your brand strategy and identity – its look and feel. You can even mix seasons up – so even though I love the FEEL of autumn, my brand identity LOOKS more like spring, so I’m happy to mix the two together and almost create a hybrid brand.
So if you could have a hybrid brand mixed up of two seasons, what would yours be and why?
All these different sources of inspiration don’t just have to influence your brands look and feel overall, but they can also influence your launches, products, services and brand experience too.