This will help you:
• Determine exactly who your dream customers are
• What your brand values are
• How you can add extra value to your products/services
• How to improve your brand experience
• Clarify the problems, needs and wants of your dream customers and how you can help them.
• Visualise where you’d like to be in 6 months and in a years time.
This how-to-guide is going to help you:
• Understand why you like the brands that you do
• Determine which colours would work best for your brand
• Find out which font style is more suitable for your brand
• Pull everything together into a moodboard for your brand.