Jill Pinington - Hollie Ellis Design

Jill Pinington


Jill first approached me in 2019 asking for my help in branding her new start-up business. After an initial chat on the phone Jill opted for the ‘Elevate-a-Brand’ package.

Jill had a clear idea of the colours she wanted and the type of symbol she was after too within her logo design. Jill is a coach and wanted to include a peacock feather in her brand design to represent how she can coach doctors and health professionals to strut their stuff, just like peacocks do! I thought this was a great idea and knew I would explore this at the design stage.

I put together this gorgeous vision moodboard to visualise how I thought Jill’s brand could look and feel (all photos sourced from Pinterest), based on Jill’s brand values and personaility. I then created this beautiful colour palette for Jill before designing a main logo, sub mark and website version of the logo.

After some tweaks to the logo design, I moved onto the other designs: social banners for Facebook and LinkedIn, a pop up banner design and business card design.

Elliott Print printed the business cards and pop up banner and Jill is over the moon with them.

Here’s what Jill had to say: “I haven’t told you and George how much I love my branding, my business cards and pull up – it’s just great and everyone loves it and I do too – can’t believe it’s me!” – Jill


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