When it came to the initial logo designs for Margaret I looked at three concepts:
1. Daisies because Margaret’s name meant daisy and it can be used as a remedy too.
2. Agapanthus flowers as these were Margaret’s favourite.
3. Russian dolls to show the layers of wellbeing and health.
After some tweaking the logo was finalised and the Russian doll concept was the winner. I incorporated lots of complimentary colours to match Margaret’s homely interior but the colours I used were also calming, warm, inviting and holistic.