Laura wished for her brand to have that ‘country kitchen’ feel so we decided on a really nice and charming colour palette of ivory, dark grey and sage green. Now it was a case of bringing the brand to life. Within the first couple of concepts I presented to Laura, I had considered some holly leaves as part of the logo symbol, but in the end they looked a bit too abstract in the sense of what the brand was all about and it needed to say more ‘hand made’.
I developed the designs further and explored using a needle and thread in the design to really show that hand made element, but I also wanted to get across the service Laura gives and how everything is loving made. So, with that in mind, I decided to create a line of thread with a heart in the middle, giving it that free flowing look with a needle on the end.
“Simple, clean and says sewn with love. I’m quite sad to leave the holly behind but I think the “thread” ticks all the boxes (some of them I didn’t even know I had!)” – Laura Huchinson, Holly’s Kitchen.
Once the logo was finalised I went on to design a thank you for your order card and business card for Laura.