Before any design work is done, we need to reveal the heart and soul of your brand – what it stands for, how you can help your ideal clients and the message you want to share in the world. This package gives you everything you need within 4-6 weeks to elevate your brand.
STAGE 1: BRAND STRATEGY
Let’s discover the heart and soul of your brand first!
You will get instant access to an exclusive resource library and extensive workbook to help you gain clarity around the true essence of your brand and what it’s all about.
Clarify your brand mission so when someone asks you what you do, you will be able to answer them with clarity and confidence.
Decide what kind of brand you want to have and how it ties in with your ultimate vision for the future.
Find out what’s important to you by uncovering the true essence of your brand – your values.
Discover who your ideal clients are so you can help them even more with your services.
Learn how to enhance what makes you different and how you can stand out.
Become relatable by sharing your compelling and unique story.
Express yourself easily in your marketing with clear messaging and brand voice.
Stand out with an aligned visual brand looking at what you do and don’t like to enhance to future look and feel of your new brand.
We will then explore your brand even more together on a 1 Hour Zoom call.
By going through your Brand’s Heart & Soul workbook to delve deeper into what your brand is all about, this will enable me to:
• Get to know you better and understand your business.
• Help you confirm your brand values, brand mission and core message.
• Get clarity on how you’d like your new brand to look and feel.
Stand out within your marketplace
I will do some extensive research to identify:
• Who your competitors are and any threats posed.
• Gaps in the market that you could fill.
• Actions you need to take in order to stand out.
You will also receive a list of personalised recommendations based on how you can stand out in a really positive way.
A brand strategy document
• Clarify the heart and soul of your brand and why it’s important.
• Create a clear vision of who your people are and what matters to them.
• Showcase your profit sweet spot.
• Briefly look at who your competitors are and how you can stand out.
• See what your new brand buzzwords are going to be.
STAGE 2: BRAND DESIGN & ELEVATION
Sharing the vision for your new brand looking at tone, voice and type, including a proposed colour palette aligned with your brand ethos, values and dream customers.
Your vision moodboard can then be used as a reference to influence everything going forwards from look and feel to colours, tone and first impressions.
Sub mark design
This is a simpler version of your logo to use on social media and anywhere else as a badge for your new brand.
A code of conduct brand guide
Detailing everything about your brand – your mission, values, colours, fonts, photography style, brand elements, logo and sub mark as well as design collateral to ensure your brand looks cohesive at all times.
2 logo design ideas
You will receive two distinctive logo design ideas, both with a concept behind each design so you have a choice. There are three revisions available for tweaking of the designs to ensure you end up with a brand you LOVE.
Final logo files
You will receive all the files you need for your new logo, including jpegs, png’s, ai, eps and pdf so you can use your new logo in other places. You will also get access to a video explaining the different file types supplied.
You will receive an exclusive invitation to join my free Client Lounge Facebook group. This is where I will be offering even more support and resources to help you grow your brand even further into the success you want it to be.
PLUS YOU’LL ALSO GET…
• 12 hours of design time to be used to create on-brand design collateral for your new brand.
I can help you with…
Including business cards, workbooks, worksheets, planners, journals, leaflets, gift vouchers, posters and more.
Social Media Design
Including social banners (Facebook page, group and event banners, Twitter banners and YouTube channel art); ‘Done-for-you’ social media graphics for Facebook, Instagram, Instagram stories and IGTV covers. Launch graphics and mini infographics.
This could be lead magnets/freebies, interactive PDF workbooks, eBooks, blog graphics, podcast graphics, Pinterest graphics or branded gif stickers.
• A content marketing brainstorming session with Erin Spurling.
Now you have the clarity and confidence in your brand as a whole, you’ll then have a brainstorming session with Erin to distinguish your content themes and how to market your new brand, including how to get your message out to more people.
Erin will conduct pre-session research before arranging a zoom with you of up to 1 hour. A PDF with notes will then be sent to you after the call.
Your investment – £2749
A 40% up front booking fee is required to secure your place, and then a 30% payment is required after the brand strategy, brand vision moodboard and colour palette has been presented and the final 30% at the end.
Final files will be released once the final payment has been received.
“At the end of 2018, I pivoted my business to offer a more done-with-you / supportive content marketing service. Changing my offering was quite daunting and combining that with new branding was a big step for me.
I tried to do my own rebrand initially but it took up so much time and I’m not a trained graphic designer either. I wish I’d just taken the plunge and worked with Hollie sooner!
I was nervous to begin with, as I’d never worked with a graphic designer before but Hollie instantly put my mind at ease. She’s so calming and friendly, she offers advice freely and her whole process makes everything clear. Going through it all in stages made it seem much more manageable and less overwhelming.
Hollie really takes a lot of time to get to know you, your business and your goals, to make sure what she designs for you will be exactly what you need.
I love my new logo and gorgeous brand colours. Having her design social media templates for me has also saved me a tonne of time and makes being consistent on social media so much easier.
A few months after my rebrand, I contacted Hollie again to design a lead magnet download for me and that was a really smooth process too. She’s so efficient and communication is always a breeze.” – Erin Spurling