Aug 13
Why your customers experience is important

Why your customers experience is important

Your customers experience is an important part of your brand strategy to consider and here's why. People Talk Yes, that is right! People talk! Which means if a client of yours has a negative or positive experience from working with you, or buying from you, then they WILL tell all... read more →
Jul 22
Create a compelling brand mission

Create a compelling brand mission

A compelling brand mission makes the difference in driving you forward with your business. So what is a brand mission? Have you ever heard yourself or one of your friends say 'I'm a woman on a mission', or 'I'm on a mission to x'? The same goes for your brand.... read more →
May 19
How to create an aligned brand

How to create an aligned brand

Create an aligned brand to boost the success of your business. What do I mean by an aligned brand? Well, let's first look at what a mis-aligned brand looks like.  These are just some of the symptoms of a mis-aligned brand and I see a lot of business owners struggling... read more →
Apr 04
Lean into your brand values

Lean into your brand values

During unprecedented times, like global pandemics it's really important to lean into your brand values. Your brand values are the backbone of your brand, and actually, they're the backbone of you as a person too, so it’s important now, more than ever to lean into your brand values. I like... read more →
Mar 03
3 WAYS TO CREATE BRAND CONSISTENCY

3 ways to create brand consistency

Brand consistency is key in creating a recognisable brand for your business. And I see so many business owners who struggle with creating brand consistency. Can I let you in on a little secret? It's not a difficult as it may seem, but first of all brand consistency could mean... read more →