Have you ever fumbled around in the dark, trying to find something and it’s only when you turn the light on, that you can then find what it is you were looking for?
The same goes when it comes to branding. You can fumble around with it for as long as you can, but there will come a time where you realise that in order to take your business to the next level (more clients, more money), you need to shine a light on your branding.
Without clarity around your brand – who it’s for, what your values, mission and vision are, what your one important message is and lots more, you’re going to struggle to have a brand that reflects you 100%.
When it comes to branding, the more clarity you have, the better. This is why when clients come to work with me on their rebrands, no matter what stage of business they’re at (5, 6 or 7 figure female entrepreneurs), I ask that they all fill in a workbook and watch accompanying videos to help them rediscover the true heart and soul of their brand and what it’s really about.
Some will have never looked at their brand in this way before and some may have done, but the refresh and extra clarity it provides is priceless because clarity gives you a clear path ahead for your business, and who doesn’t want that?!
So how clear are you on every element that makes up your brand?
* Will provide image in Basecamp to insert into here. *
3 ways you can gain clarity around your brand.
1. Invest in your BRAND.
Most female entrepreneurs make the mistake of thinking their logo is their brand!
2. Work with a branding expert.
They don’t just look at the surface level of your brand, they deep dive into your brand strategy first before any design work is done.
3. Review your brand on a quarterly basis.
Your brand is constantly evolving, which is why it’s important to review your brand every quarter, looking at your ideal clients, values, message, mission and vision.
Why my clients love our clarity call as much as I do.
Who doesn’t want to talk about what they’re passionate about? I’ve found having a clarity call is an important stage of the rebranding process. I get to ask my clients to talk about their passion even more and when they’re in flow, the most beautiful words and phrases can come out and it’s my job to listen, ask questions and help them delve even deeper into their business and why they do what they do.
What they say can spark off an idea for their brand design which is why it’s important that I listen to what they have to say. By the end of the call, my clients feel even more confident and excited about their rebrand. They feel uplifted, empowered and they end up with even more clarity around their brand and its purpose.
A lot of the time, my clients have never worked through all aspects of their brand before so this gives them the opportunity to give their brand the care, time and attention it deserves whilst having their own lightbulb moments.
How many hours have you spent trying to decide colours for your brand?
This is one telltale sign you’re lacking clarity around your brand. I have seen female entrepreneurs get so caught up in what colours to have for their visual branding, that 3-6 months down the line, their brand colours have changed, again and again.
Have you ever been guilty of this? No judgement here if you’re embarrassingly nodding along right now.
There are two things to be aware of going forwards if this does sound like you:
1. Changing or tweaking your brand colours every 3-6 months isn’t going to help you generate more sales and income; it’s actually going to hinder your business success.
2. You’re also masking a much bigger problem – clarity around your brand.
I am all about creating brands that stand the test of time, so this is why gaining clarity around your brand is SO important. Once you know who your ideal clients are, what your brand values are, your mission, vision and lots more – that’s where the magic happens. This all influences the look and feel of your brand so it’s 100% representative of YOU and what you stand for.
Do this ONE thing to help you gain brand clarity today: Define your brand values.
Your brand values live at the heart and soul of your brand, so it’s important to know what yours are and if you’re a personal brand, they’re likely to crossover with your personal values.
Ideally, you want to have a maximum of 3-5 brand values, and they don’t have to be single words either. They could be a 3-word phrase like one of our values for Mastery: Strategy with Soul. Once you define your brand values – ask yourself why they’re important to you and write your answers out next to each value on a piece of paper.
Once you define your brand values and why they’re important, spend some time thinking about whether you’re staying true to your values, and how you can represent your values fully within your business and personally.