Why should you get your logo professionally designed? There’s huge benefits to having a more professional looking logo design. The more your business grows, the more professional your business needs to look.
Starting out in business means operating on a tight budget so things like investing in equipment, accreditation and supplies to run your business will be a priority. This sometimes means that a logo design can be an afterthought once all the start up budget has been spent. There are some great websites out there to help people with small budgets who are in need of a professional logo design, but there are also some DIY design sites too.
Using these sites are great and they do save you money, but there’s a lot to consider when designing a logo including:
Your target audience – who are your dream clients?
Your brand values – what are they and are they reflected within your logo design?
Your personality – if your personality is vibrant, energetic and happy your logo needs to represent this whereas if your personality is sincere, honest and loyal your logo would look completely different to the vibrant, energetic one.
As a graphic designer with 10 years experience in logo design, I like to go through a really in-depth one-to-one boutique logo design service with all my clients to ensure their logo represents them and their business in the best possible way.
In the video below I talk more about why you should get your logo professionally designed so do check it out.
I also talk about a few things to consider and be aware of when you do get a logo design created.