A compelling brand mission makes the difference in driving you forward with your business.
So what is a brand mission? Have you ever heard yourself or one of your friends say ‘I’m a woman on a mission’, or ‘I’m on a mission to x’? The same goes for your brand. So it could be you’re a brand on a mission, or my brand is on a mission to x.
Your brand mission is that innate mission that you won’t falter from; the mission which determines how you more forward with your business every.single.day and it’s the mission that you won’t stop fulfilling until you reach it.
Here are some examples:
- Honest Tea: To create and promote great-tasting, healthy, organic beverages.
- IKEA: To create a better everyday life for the many people.
- Nordstrom: To give customers the most compelling shopping experience possible.
- Tesla: To accelerate the world’s transition to sustainable energy.
- TED: Spread ideas
As you can see from the examples above, a mission is a succinct statement, which says in a compelling way what your mission is, and it’s all about using the right words to stir up those emotions within you, which hit you right in the chest.
The importance of having a mission statement
Your brand mission is what separates you and helps you stand out within your marketplace. And it gives you direction within your business and brand strategy too. This is why your mission should be at the very top of your brand strategy over-arching everything else.
Connecting with your mission on a daily basis will also help you move closer to your goals each day so I would always recommend printing off your mission or writing it out on a post-it note and having it visible within your workspace.
Your mission can be a welcome reminder for those days, which are more challenging than others. It’ll remind you of why you’re doing what you’re doing. You could even journal on it to inspire and motivate you.
It’s also a great talking point and will help inspire you to create valuable content for your ideal clients.
Sharing your brand mission
Get it on the homepage of your website and let it speak for itself. And because you’ve made it compelling, your ideal clients will be able to resonate with it too.
Share it within your marketing, whether it inspires blogs, vlogs, infographics, mini trainings on IG stories. You can either share your mission as it is, or expand on it. By doing this, you’re almost welcoming your audience to keep you accountable to your mission, but you’re also inspiring others and your audience as well.
Tell me, do you have a compelling brand mission for your business?