So what is the difference between a brand and a logo?
A logo gives your brand an identity, giving it recognition. That’s all it is, really. It’s an identity to your brand.
Your brand is basically what people say about you when you’re not in the room.
Your brand is made up of:
- Your brand values
- The vision for your brand
- Your brand personality
- Brand experience
- Who your dream customers are
- Your brand story
- Your signature
- Your message
- Your voice.
It seems like quite a lot, doesn’t it?
I think a lot of business owners can get confused between the two in terms of a brand and a logo, and the difference.
As a personal brand, it’s very much a case of it’s your values, your story, your signature, your personality, your voice, because you’re a personal brand. Your brand is about you and who you are so it’s got to be in alignment with you as a person. Your logo is the identity for your brand, which moves us onto visual branding.
Your visual brand is made up of:
- Your logo
- Your brand colours
- Your fonts
- Your photos
- Your website
- Any printed materials
- Social media graphics and banners
- Videos (these are still visual).
The above is what gives your brand a visual identity.
How you use your visual branding is different when it comes to whether you are a personal brand or business brand.
As a personal brand I’d recommend you’re more visible within your brand, because a personal brand is focused around you, the business owner. It’s different for a business brand, because a business brand is more a standalone entity that sits on its own. You can use your logo more and your visual branding a lot more.
There’s a lot of confusion online as to what a ‘brand’ is, so I wanted to clarify this for you, especially if you’re just starting out on your business journey.
Having a full understanding of what branding is and what visual branding is, will help you in the long run. Ideally, working on your ‘brand’ comes first before looking at any visual branding. This is because what your brand is all about, the true essence of your brand influences the look and feel of your brand – the visuals.
If you were to create a logo or visual identity for your business without much thought, is it really going to be a true representation of your brand, who you are and what you stand for, unless you do that groundwork beforehand?
This is why as part of my Start-Up Branding Package, the Branding Foundations are looked at first before any design work starts.
If you’re ready to take your brand to next level, why not book in for a 15 minute chat with me. >>> BOOK YOUR COMPLIMENTARY CALL HERE <<<